Rise in Plastic Surgery Hits Below the Belt with Labiaplasty, Buttock Augmenation

Model Released. Wearing Bikini BottomsEvery year, the big aesthetic societies gather data from their member doctors to find out who’s having what done and how it compares to years past. This year, the numbers are starting to for 2013, and according to the American Society for Aesthetic Plastic Surgery (ASAPS), not only are surgical procedures on the rise, but there are two, a-hem, delicate procedures that have grown in popularity. What are they and on where? A recent ASAPS news release appropriately refer to these as those that take place “below the belt.”

Buttock Augmentation

Okay, so this might not be a huge surprise, with increasing positive media attention to rounder, fuller backsides, but according to ASAPS statistics, buttock augmentation increased by a whopping 58% compared with 2012. That’s a lot of love!

And not only are the procedure numbers up, but so too are the number of doctors performing them. The society reports an 11% increase from 2012 to 2013. According to the release, Jack Fisher, MD, ASAPS president said, “Over the past decade, we’ve seen a cultural shift towards a greater acceptance of and a desire for a rounder, more prominent derriere in specific regions across the country, so the increase in buttock augmentation procedures is not that surprising.”


Of the two “below-the-best” procedures, labiaplasty is definitely the dark horse, with ASAPS reporting a 44% increase in 2013 compared with the previous year’s numbers. Mimicking the trend with buttock augmentation, there has also been a rise in the number of doctors performing the procedure—by 8%, reports the news release. Why the interest in this personal area of enhancement? ASAPS President-Elect Michael Edwards, MD, is quoted in the news release as saying, “…I believe more women are also pursuing procedures like labiaplasty to correct labia-related issues that are interfering with their ability to perform sexually, to perform daily tasks such as exercise, or are merely causing discomfort.”

Christine Hamori, MD, ASAPS member and labiaplasty specialist told the news source that, “The reality is that women have been grooming themselves differently for about the past ten years, with many eliminating pubic hair altogether, and consequently, they are noticing what things look like in that region as a result. Many of my patients want to achieve a clean, smooth look as they would with their face and underarms.”

ASAPS is scheduled to release the full report of 2013 statistics this March.

Brought to you by the experts at CosmeticSurgery101.com.